June 29, 2026 – The Texas Water Development Board (TWDB) has launched This is Texas Water, the statewide water public awareness campaign for Texas. The initiative is designed to inspire Texans to better understand their water—where it comes from, how much their communities will need in the future, and the infrastructure and planning required to ensure long-term water security.
“Water security is fundamental to keeping Texas strong and prosperous. As our state grows, it’s more important than ever that Texans understand where their water comes from and the infrastructure required to sustain our communities,” Governor Greg Abbott said. “The This is Texas Water campaign is a powerful tool to build that awareness and support long-term planning. I applaud the Texas Water Development Board’s work on this initiative.”
For more than two decades, state leaders and others have worked to improve public awareness of water in Texas. Yet, many Texans do not know where their water comes from or how water infrastructure supports their daily lives. As communities continue growing across Texas, greater public understanding of water systems and long-term planning is critical to support reliable water supplies for future generations.
“We are grateful the Governor and Texas Legislature prioritized public awareness for water, and the TWDB is excited to steward this campaign,” TWDB Chairwoman L’Oreal Stepney said. “This is a big moment for Texas. We are proud to see important water topics come to life in such a visual way—connecting people to their water sources and making invisible infrastructure visible.”
This is Texas Water uses storytelling and educational resources from local water planning data to help everyday Texans better understand their water. A zip code lookup tool on the campaign website allows users to learn what their primary water source is, how much water their community will need in the future, and about their regional water planning group.
The new campaign intends to help close the knowledge gap by encouraging Texans to engage in shaping a secure water future for their own communities.
“In the early development of the campaign, a survey revealed that 65 percent of Texans support infrastructure investment when they understand the need,” Texas Water Foundation CEO Sarah Schlessinger said. “Inspiring Texans to build a secure water future will require changing the way we value water, infrastructure, and the role it plays in our every day."
The campaign is anchored by a stirring anthem video, which follows a day in the life of water across the state. From showering and grabbing coffee at home to irrigating crops, paddling in a river, swimming, cooking, sharing a meal with family, and supplying water for businesses—the anthem video illustrates how water defines and connects the lives of Texans every day.
Follow This is Texas Water on Instagram and sign up for campaign updates at thisistexaswater.org.
Background
The 88th Texas Legislature passed Senate Bill 28 that tasked the Texas Water Development Board with leading the effort, and the Board authorized a contract with the Texas Water Foundation to assist with developing and implementing the campaign.
