Shelby County Chamber of Commerce

Community Christmas Tree Lighting

November 2, 2026 - It is the most wonderful time of the year, and you are invited to celebrate the third Annual Community Christmas Tree Lighting on Monday, November 30th. Entertainment will be begin at 5:30pm in front of the Historic Courthouse. Entertainment this year is the Excelsior School Christmas Choir under the direction of Tim Verner. The lights will turn on at 6pm. There are several new and wonderful decorations for everyone to enjoy! What better way to kick off the Christmas season.

Annual Taste of the Holidays Reservation Tickets Available Soon

October 15, 2026 - The Shelby County Chamber of Commerce Ambassadors are hosting the Annual Taste of the Holidays, presented by Shelby Savings Bank, an eclectic culinary sampling and dining experience, on Thursday, December 3rd from 4:30pm - 7:30pm at the John D. Windham Civic Center. Tickets will be on sale beginning Monday, November 9th and will be available to be purchased at the Shelby County Chamber of Commerce office or from any Chamber Ambassador.

Space is limited and advance tickets are $15 per person.

Santa’s Christmas Parade Committee Announces “An All American Christmas” Theme

October 12, 2026 - Plans are underway for the 2026 Santa’s Christmas Parade which will be held on Saturday, December 5th beginning at 6pm. The Parade is presented by the HR Group. The theme for this year’s parade is “An All American Christmas.” Silver Sponsors are Farmers State Bank and T&R Steaks and More.

50th Annual East Texas Poultry Festival a Huge Success! (Updated)

October 7, 2026 - For 50 years, the Poultry Festival has brought our community together to celebrate our poultry industry, our local businesses, and most importantly, the wonderful people who make Shelby County such a special place to call home.

This past weekend, we celebrated 50 years of traditions, friendships, family, fun and hometown pride.

A celebration this big does happen without many dedicated volunteers, sponsors, businesses, civic organizations and community members. Thank you to all the many volunteers who worked tirelessly to make it a success!

Road Closures for 50th Annual East Texas Poultry Festival

Downtown Square closed at 4pm today Wednesday September 30.

September 16, 2026 - The Shelby County Chamber of Commerce would like to inform residents, business owners and visitors that the entire Downtown Center Square will be closed to all vehicle traffic during the 50th Annual East Texas Poultry Festival to ensure the safety of festival attendees and accommodate scheduled activities and events. The Festival is October 1st, 2nd and 3rd.

The roadways surrounding the square that will be closed include:

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